Monday, May 14, 2012

Box Office: "The Avengers" Rules Again, New "Brave" Clip

The Avengers was #1 yet again, which was expected. This time, it broke more records. It became the first film to gross over $100 million (the total was $103 million) on its second weekend while also breaking second weekend record. It also became the fastest film to hit $300 million and $350 million at the domestic box office. It now sits at $373 million. Worldwide, it has hit $1 billion. All this in just three weeks (most overseas got the film the weekend before we Americans got it), that's just amazing. What should it take in next weekend? I'm saying around $60-62 million.

In other box office news, Tim Burton's Dark Shadows only opened with $29 million, which is a rather disappointing start for this Burton-Depp film. Mixed reviews might've killed it, not like it stood a chance against The Avengers anyway, but it still could've done better. The Hunger Games held well, as it might clear $400 million at the domestic box office. What's also been doing well was the comedy Think Like a Man, which might tip $100 million by the end of its run.

Aardman's The Pirates! Band of Misfits held well this weekend after sinking last weekend. The film has now grossed $23 million to date, hardly spectacular by any stretch, but it's an indicator that this film might have decent legs in the long run. I highly doubt anything else will hurt it until Madagascar 3: Europe's Most Wanted comes out on June 8th. All I can say is, Columbia dropped the ball with this film. Toning it down for American audiences, mainly children, and marketing it like a kiddie romp pretty much spelled box office disappointment for this wonderfully entertaining stop motion film.

Oh, and feast 'yer eyes on another new Brave clip, focusing on King Fergus and Queen Elinor.

Your thoughts on the success of The Avengers? Were you expecting it to hit $100 million this weekend? Or lower? How much do you think it'll make in the long run? Also, what do you think of the new Brave clip? Sound off!

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