Today, the trailer for DreamWorks' animated film Rise of the Guardians was released. I checked it out and I must say, this looks like it's going to be one of DreamWorks' best films if not their best. The trailer was great, and I barely say that about trailers. Unlike the other trailers for DreamWorks' films, there was a lot of focus on the story and only one joke, which wasn't as cringeworthy as some of the other things we've seen in the trailers for their other films.
The trailer also mentioned "From the creators of How to Train Your Dragon" instead of the usual (Shrek, Madagascar, etc.) films. It also mentioned Guillermo del Toro and William Joyce, so basically the trailer made an effort to tell people who was involved with this production. The trailer also does a good job at giving you the gist of the story and who the characters are. Another stand-out is the animation, which is some of the best animation I've seen in a DreamWorks film. The character designs are fabulous, the art direction is inspired and the footage was just downright colorful.
We also get a good glimpse of the villain, the Boogeyman. It looks like this film will be a little darker than their usual films, and it's probably that way because of Del Toro. (After all, they are working on a film adaptation of Alma) Aside from that, the writing was good, no pointless jokes were thrown around and nothing that makes the film seem like it's trying too hard. This looks like another How to Train Your Dragon, an attempt at just telling a great story without pop culture references or what I call "wannabe adult" jokes.
After years of derivative variations of Shrek and Shrek 2, DreamWorks has been getting back to their pre-Shrek roots. Story is more important now, as the films have deviated from the Shrek 2 formula. Being an admirer of How to Train Your Dragon's strengths (where that film succeeds, it really succeeds), I am beyond excited for this film. From this trailer, it definitely looks like something worth seeing on opening weekend. In all, great animation, interesting storyline, colorful art direction and good writing. I am officially psyched for this film.
What were your thoughts on the trailer? Were you impressed? Or not? Do you think it looks like it's going to be DreamWorks' best film to date? Or one of their best? Sound off!