Sunday, July 28, 2013

Animation Box Office Update (July 2013)


Well July is almost over, and the big summer animation showdown is halfway done! The results so far?


Despicable Me 2 became the first animated film since Toy Story 3 - which came out three summers ago, let that sink in - to cross $300 million at the domestic box office. Man, what a wait! With $354 million in the tank overseas, the sequel has now crossed $660 million at the worldwide box office. It should end up with an even bigger total by the end of the summer. Minionmania is a force to be reckoned with!

The only downside is that this film really take quite a bite out of Monsters University. That film is looking to finish up with less than $265 million. Now that's a great total for any animated film, especially a Pixar film, but... This is a prequel to a beloved film whose adjusted domestic gross is nearly $370 million! This had the potential to make around $300 million with that great opening weekend behind it, but those Minions really wooed audiences left and right.


With that, Monsters University will have the second-to-lowest multiplier for a Pixar, even worse than Brave's. Again, competition did a lot of damage. Had it opened a month in advance (with Epic being an autumn release or something), do you think it would've made it to $300 million? Or somewhere close to that?

On the bright side, it has made $321 million overseas and now the film sits at $576 million. Considering how the big the first one was, this could've grossed even more. But it's still good, considering that it came nearly 12 years after its predecessor. The film should end up with around $650 million by the end of its run, making it Pixar's biggest since Toy Story 3.


Turbo seems to be picking up some steam, as it's actually quite a few millions ahead of Rise of the Guardians, which ended up taking in a little over $100 million domestically. Still, The Smurfs 2 and Planes are in the way, though it could still do okay enough through the next few weeks in order to pass $100 million. Or maybe not. I just don't want to know what DreamWorks will do in response. Wall Street is already pounding them, which is no surprise. Hopefully a solid overseas gross saves this film.

Epic has now grossed $106 million domestically as it should end up getting below $110 million by the end of its rather weak run, which is just a little bit more than what Guardians took in. Poor William Joyce... His recent film adaptations just can't do that well, can they? Oh well, at least he got an Oscar for one of his short films. Worldwide, it's made a decent $243 million. With Spain being the only market left to open in, it should settle for under $270 million for a final worldwide total. For a film that cost $93 million to make, that's not too, too bad. It's not great, either.

What's your on take on this? Will Turbo at least break even? Or will it be another money-loser for DreamWorks? How much more do you think Despicable Me 2 will make? Sound off below!

2 comments:

  1. I'm gutted about Monsters University, I thought it could go higher than $700 million after that strong start, but Pixar's stubborn release date meant it floundered a bit, sadly.

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  2. I did not expect D.M.2 to be that successful at all, and I think the competition didn't, either...

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