Sunday, September 29, 2013

Audiences Eat "Cloudy 2" Up

So movie press, is there an "animation curse"? Are audiences getting tired of animated feature films? Nope... Cloudy with a Chance of Meatballs 2 did well - as expected - over the weekend...

Taking in an estimated $35 million, this start was $2 million higher than the adjusted opening weekend total of the first film. It didn't decrease from the original like some animated sequels tend to do, but it didn't make a whole lot more either (I had predicted somewhere around $45 million).

It has all of October to itself to grow legs and gross over $100 million domestically - the first animated film since Despicable Me 2 to do so. Of course, we all know that Turbo, The Smurfs 2 and Planes missed that threshold for multiple reasons. Of course, our press bends over backwards and just assumes that there's a glut of animated features, or that audiences are tired of animation and that it's becoming box office poison. Of course, they probably never really considered animation to be anything more than kids stuff so they wouldn't know...

Anyways, it's a decent opening and the film will make back that $78 million budget in no time. Win-win for Sony, win-win for the American animation industry at the box office and win-win for those who saw it and enjoyed it.

I just find it surprising that it couldn't outgross non-sequel Hotel Transylvania's opening weekend take. That film keeps the crown for biggest September opening, I was thinking that this would easily beat that. Regardless, $35 million is still a solid start for this film.

Update: The actual gross is $34 million. Still solid...

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