Monday, September 16, 2013

More Ice Breaking

In preparation for the official trailer for Walt Disney Animation Studios' Frozen, the company put out a new poster... And it doesn't really deliver...

This poster probably misrepresents the whole film... I mean, the complex and troubled Elsa happily covered in lots of snow with our heroes? The poster just goes to show that Disney either has no idea how to make their films look like events that are different from the competition's offerings... Or they cynically think that audiences want this kind of marketing for their animated films. After all, it worked for Tangled! People guffawed at the teaser for this film, and I will admit I found it to be cute... But the upcoming trailer will probably make the film look silly as well. I don't want these films to look silly from the trailers, I want them to look exciting! Wreck-It Ralph was an anomaly last year, as its teaser was actually great and better than the trailer - and the overall marketing was above average.

Just for once, I'd like to see posters, trailers and other stuff making the films from this great studio look like grand must-see events. I've ranted about this before, but this poster just goes to show that Disney needs to change the way they market their animated films. Again, just take a look at the international marketing for this film - and Tangled's overseas marketing as well - and it's just shocking how much better it's done in other countries. On top of that, Disney doesn't tastelessly assume that young boys in other countries will avoid "girly princess movies". But despite my whining, this marketing will probably unsure a $50 million opening weekend gross. After all, people went to go see Tangled despite the pretty bad marketing that more than made many animation fans cringe.

On the brighter side, co-director Jennifer Lee confirmed on her Twitter that the new trailer will debut just in time for the release of Cloudy with a Chance of Meatballs 2. A longer wait than usual (we should've gotten it last week), but I probably won't watch it because I've had it with Disney spoiling their animation studio's films and Pixar's films with their trailers. Monsters University was the last straw for me.

Hopefully we'll get a better poster for this film in the coming weeks. After all, Tangled got one that at least showed our leads in the typical animated film poster fashion. None of this everyone's-half-covered-in-snow-because-funny nonsense. This film is about a young girl and her troubled sister, the goofy snowman is a comic relief side character. Imagine if The Lion King's poster was just Timon and Pumbaa hogging up the whole thing, ditto posters for Tarzan being dominated by Terk, the list goes on...

Anyways, what are your thoughts on this poster? Good? Bad? Meh? Sound off below!


  1. It's cute, but it does a disservice to the film's more complex themes and sister relationships. I want to see it, but I'm meh @ the whole thing, really.

  2. Disney has to put Walt Disney Pictures on the theatrical posters, namely the one for Frozen. I'm of Disney putting the Disney logo on the marketing theatrical promotion. I hate today's North America. Why? The new millennium ruined North America. The US lost its touch thanks to new millennium and today's North America. Not only that, Disney should put Walt Disney Animation Studios on Frozen trailer/poster. I want my Walt Disney Pictures back, Disney. Frozen needs Walt Disney Pictures Present Frozen logo on its poster trailer. I guess the only way is inventions. Disney needs to use real theatrical distributions like Walt Disney Pictures, not putting the word Disney on the theatrical poster/trailer. I do agree that Frozen should use motion picture event on its poster. I'm sick of comedy routines and modern music appearing on animated movie trailers.