Monday, March 17, 2014
Supers in 3D
The Incredibles, as we speak, is being converted to 3D.
Pixar's films were all scheduled to be converted sooner or later, and most of these conversions are premiering on home video rather than in theaters. Monsters, Inc. and Finding Nemo were the only Pixar films to be theatrically re-released in 3D, both didn't quite set the box office on fire nor did they pull the surprising near-$100 million total that The Lion King 3D pulled in.
As I've stressed many times before, I think the post-Lion King Disney Animation and Pixar re-releases did poorly for a reason. Monsters, Inc. and Finding Nemo were not too hard to find on home media when their respective re-releases came out, Beauty and the Beast was a leftover 3D conversion that was supposed to come out back in 2010, and it was already on Blu-ray and Blu-ray 3D when the re-release came out. The Little Mermaid 3D would've been a hit since it was in the vault for a long time up until then, but Disney prematurely pulled the plug on it.
People seem to think that this talk of The Incredibles being converted to 3D means that we'll get a theatrical re-release of Brad Bird's masterpiece some time this year. You know, that would be a great idea since no new Pixar film is coming to theaters this year. Also, the film turns 10 in November, when Disney Animation's superhero epic Big Hero 6 opens. (Perfect timing, huh?)
Anyways, I think a re-release is very possible. All Disney needs to do is hype it up and perhaps release it in IMAX 3D as well, but I think people will avoid it because the Blu-ray is currently available and the film is given to you for free if you get the Disney Movies Anywhere app. Again, I think Disney choosing recent films/Pixar films for 3D re-releases derailed their long-term plan. Plus, 3D is just sorta "there" these days. "The Incredibles… In 3D!" really doesn't give tons of people an incentive to see it.
Also, 3D production director at Pixar Josh Holloway didn't outright say it was coming to theaters. He simply said he didn't know what Disney's release strategy for it would be, to me that doesn't translate to "It's coming to theaters." It might be coming, might be…
If anything, like I predicted, it'll simply be released on home media this autumn. Just in time for its 10th anniversary and it's also a good promotional tool for Bird's upcoming feature Tomorrowland. Like I can imagine the Blu-ray having an exclusive sneak peek of that film on there, since it opens in May 2015.
Ratatouille was also mentioned, but that one was converted to 3D a while back. Again, I think this and Incredibles will be autumn Blu-ray releases. After those two titles, Pixar has two more classic titles to go: A Bug's Life and WALL-E. We'll probably see the 3D versions of those in fall 2015.
It's possible that Ratatouille might be re-released theatrically in 3D internationally, because the Ratatouille-themed attraction at Disneyland Paris is set to open this coming July. Disney has done this kind of thing before, too. Beauty and the Beast 3D was completed in 2009 and scheduled for a February 2010 release here in the states, it debuted in other countries in 2010 before finally getting released here in January 2012. (Oh Disney, why did you not re-release it in February 2010?)
Not only did Disney's post-Lion King 3D re-releases underperform, but several other re-releases did as well. A lot of them were belted out in 2012 and 2013, and they all did okay at best. Even Titanic 3D didn't pull in big numbers!
Personally, I'd love to see The Incredibles get re-released in theaters. I saw it five times in theaters back when it came out, and I'd love to see it on the big screen again. With sunglasses on or not…
Would you like to see this film come back to theaters? Do you think Disney could/should get back into re-releases? Sound off below!