Monday, December 22, 2014
Out of nowhere, Sony Pictures changed the release date for Angry Birds...
For the longest time, this film based on the highly popular game was set to open on July 1, 2016. That was a pretty good date for it, considering that it was a good distance from Finding Dory and a good distance from Ice Age 5. It was, however, opening against the live-action Tarzan movie that's being directed by David Yates and Steven Spielberg's The BFG. Both of those movies seem like they'll make it to the summer 2016 field unscathed.
The new release date for this flick is May 20, 2016. Not a terrible date, though it does pit it against the big tentpoles like Captain America: Civil War and X-Men: Apocalypse. However, if the budget is below $100 million (and highly, highly sure it will be - the film is being animated by Rovio over in Finland, the game creators), it should be fine. It's sure to do very well overseas, too. The good thing is, it's currently not opening against a big tentpole. May only houses two, the ones I listed above.
Now I wonder what prompted them to change the date. Is the movie far along in production? I would assume yes, because earlier this year Sony gave us a first look at the film and the cast for it was HUGE. The movie may very well be ready for a 2015 release, but 2015 is already jam-packed. I don't know, I'm not a fly on the wall in these studios, but those are my best guesses.
Of course, the date change brings up a good question... Will DreamWorks step in and fill the now vacant 7/1/2016 slot?
We all know that the release date shift for Kung Fu Panda 3 left former spring 2016 release Boss Baby up in the air. Well, if I were DreamWorks, I'd nab that spot right away before someone else moves in. That way, they can still release that and Trolls in 2016 alongside Po's next epic adventure. The question is, will they do that? If so, when?
Maybe they specifically wait for stuff like this to happen, who knows. My best guess is that DreamWorks waited on moving Kung Fu Panda 3 because they assumed that Star Wars: The Force Awakens could've possibly moved. But last month, the trailer dropped, so yeah... Now they really had a reason to move it! So I'm guessing DreamWorks wouldn't budge with Boss Baby until a good date became available.
But 7/1/2016, again... That would still pit the risky flick against The BFG and Tarzan. One is a Spielberg film that, if marketed correctly, could open big. The latter is a big budget adaptation of a well-known story whose arguably biggest adaptation is the Disney animated film. Oddly enough, 7/8/2016 has been vacant Disney moved Doctor Strange to fall 2016. I would've thought that Disney would've filled that hole with Alice in Wonderland: Through the Looking Glass, because to me there is no way that they release it against X-Men: Apocalypse. Sure Alice made $1 billion in 2010, but I don't know about you, but I think that success was the result of the perfect storm. 3D, coming right off of Avatar, it looked like a must-see... But it seems like it's not really talked about anymore. Is there any major-league anticipation for part deux? Or am I living under a rock?
That being said, I'm sure something will work out. 2016 is still a year and a half away, and date changes could happen even in early 2016! It happens!
Or heck, the slot can go to one of the two animated movies opening on 9/23/2016. Sony claimed the date first in mid-2013 for an untitled project, which will most likely be Genndy Tartakovsky's Popeye since the man is going to jump right into that after Hotel Transylvania 2 is completed next summer. After the success of The Lego Movie earlier this year, Warner immediately slotted spin-off Ninjago for 9/23/2016. From the get-go, I said one would move. At this point, I'm thinking it's going to be Popeye. Who knows, though...
So, I suggest DreamWorks should take advantage of the vacant 7/1/2016 slot before someone else does. What do you think?
(On a side note, Sony also moved Sausage Party... Doesn't seem like they moved it today. This is news to me. It's now set to open on August 12, 2016.)