Whoa, look at this! A live-action Disney film that isn't a remake of one of the company's animated classics!
We've heard about the Steven Spielberg-directed adaptation of Roald Dahl's The BFG for quite some time now, and I was assuming the marketing for it - since it's a July release - wouldn't kick in for a while. Well, with Star Wars: The Force Awakens right around the corner, the teaser is now here!
I liked it a lot. For a teaser, it sets up the premise quite nicely. It's atmospheric and mysterious, and there's some considerable build-up here for those who haven't heard of the story. Something about it rings classic Disney, though it is a Spielberg film, yet Spielberg is Walt-esque in many ways... And of course has worked with the Mouse, one of the finest no less - Who Framed Roger Rabbit. Walt himself also joined forces with Dahl back in the 1940s, for the Gremlins feature film project that didn't really come to fruition.
In short, yes. Disney doing a Dahl film with Spielberg directing and a script written by the late Melissa Mathison? Sign me up! Will the rest of the world think the same? Probably not. I can't say much, but I've seen mostly positive reactions to this teaser across the net. I have hope that it'll score on opening weekend, significantly higher than what the likes of John Carter of Mars and The Lone Ranger collected on their respective opening weekends.
With the summer date, it could grow strong legs if the opening weekend crowd think it's good. Disney's live-action studio seems to want nothing to do with pictures that aren't remakes of the animated classics, given how well Alice in Wonderland, Cinderella, and Maleficent did... And how poorly Tomorrowland, The Lone Ranger, John Carter of Mars, Prince of Persia, and Prince Caspian did. Why make movies that won't make $500 million worldwide when you can make more movies that will make $500 million worldwide?
I'm not saying a successful BFG will turn everything around, but it would be nice. What do you think of the teaser? Think this could be a hit? Sound off below!