Saturday, December 19, 2015

Zoo Mania: Just How Big Will 'Zootopia' Be?


Zootopia, as a lot of us have known, is Walt Disney Animation Studios' next feature. Their 55th in total, following the runaway successes of Frozen and Big Hero 6...

Its most recent trailer wasn't really a traditional animated movie trailer, instead the majority of it showed a scene rather than a montage. A hilarious scene set in a DMV run by sloths. This trailer was readied for two particular Disney releases, the first of which is Pixar's The Good Dinosaur. The second... Well... It's a tiny little movie that's not going to draw tons of crowds...

All kidding aside, Zootopia's trailer is, to my understanding, part of almost every trailer reel for Star Wars: The Force Awakens. Given what I've read and seen, it was the very trailer that got the best response. Better than Civil War, better than Batman v Superman, better than Warcraft, better than Kubo and the Two Strings, better than Star Trek Beyond, better than Independence Day: Resurgence. In fact, it brought down the house. Disney Animation's little movie is the big deal...

Stephen Totilo of TMI put it best...

"And, finally, this last one. The green preview screen that preceded it elicited the worst reaction of them all, but the trailer soon had the entire theater laughing. We loved it. How ironic that it was a trailer about being forced to wait for the thing you want."

Here are some Twitter reactions...










Best of all, almost everyone is going to see this trailer. Star Wars: The Force Awakens has already - to the surprise of no one - broken the Thursday pre-showing record, and the opening day record. Let that sink in...

Seems like an animated film hasn't had that particular kind of response in a while, and very few original animated films released in this day and age top $50 million on their respective opening weekends...

Disney marketing truly played their cards right here. Do they even need to release another trailer? Sometimes a scene from the movie itself is enough, and Disney did this before. The Lion King was the first of their films to have a full scene be the trailer, rather than a montage of clips coupled with the gist of the plot. Pocahontas and Dinosaur did this, both were strong openers at the box office. Outside of Disney, Blue Sky's Ice Age did this, the film opened big. Who didn't want to see that funny squirrel movie after seeing the teaser?

So that begs the question... Just how big is this movie going to be?

Walt Disney Animation Studios' biggest opener is Frozen, with a strong $67 million. Not excellent, not in line with the adjusted opening weekend grosses for Pixar originals like Finding Nemo and The Incredibles, but still impressive nonetheless. Up until now, I had predicted that Zootopia would land squarely between Frozen and Big Hero 6 ($56 million), but now I'm thinking it could open higher... Like much higher, if the trailer response means anything...

As far as recent animated non-sequels go, Inside Out took in $90 million on its opening weekend this past summer. Can this do the same? Maybe, maybe not. Few films released in the last five years opened with $65 million or higher outside of Pixar's, such as Illumination's Lorax and Warner's The Lego Movie.

Personally, this news makes me happier than Star Wars' opening weekend gross. Out of the two Disney Animation films hitting next year, I'm excited for this one the most. I've been onboard since day one: Love the premise, the crew attached is awesome, every detail I've heard sounds great, the whole ball of wax and then some...

What do you think of the response the trailer got? Do you think this film will break out at the box office? Sound off below!

5 comments:

  1. DANG IT! When I saw Force Awakens, I had the 3D showing, which means I missed Zootopia and Civil War (Well, Finest Hours and Jungle Book do look pretty amazing on the big screen, but still...). But on topic, glad to see people really enjoy the trailer.

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  2. Imax didn't get the zootopia trailer :(

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    1. This is because 'Zootopia' unfortunately won't be shown in IMAX, though it should be.

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  3. Based on the poster it will be dismissed as a mockumentary to Star Wars. You also have people like me who are mad at Disney so I think 185 million domestically.

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  4. In my theater, Zootopia had the best reaction, as well. Funny thing is, they played all the teasers for Disney/Marvel's 2016 films...except for The Finest Hours. Just makes me sad that they didn't even give it a chance.

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