Saturday, January 30, 2016

Knock Out!: 'Kung Fu Panda 3' Set To Be Another DreamWorks Hit

As expected, DreamWorks' dragon warrior panda is set to make a big splash at the box office.

It's been a year since DreamWorks released a new film, the previous entry being Home, which was something of a deus ex machina for them. Home was a domestic winner, and while its overall worldwide gross was pretty much the same as "flop" Penguins of Madagascar's take, DreamWorks called the film a success. I guess the domestic gross, for them, really makes a difference!

Anyways, it was inevitable that Kung Fu Panda 3 would be another lift for the troubled moon boy studios. How big it would be stateside was my main question, given how Kung Fu Panda 2 - a superior sequel in my opinion - performed in comparison to its predecessor. Would movie three out-open it? It appears that it won't, but it's still locked to do some good business domestically.

With a $10 million opening day, it looks to land somewhere between $39 and $42 million, which is alright. Fortunately this movie cost around $145 million to make, compared to Pixar's $39 million-opener The Good Dinosaur, which reportedly cost close to $200 million. With virtually nothing in its way from now (February doesn't really have anything big that's family-friendly, does it?) until Zootopia bows in March, I expect it to have some darn good legs. Look out for a roughly $150 million finish here in the states...

Yes, it's lower than what the first two did, but what matters is that it does well here, and...

The overseas grosses. Kung Fu Panda was an international sensation with a $416m overseas finish. Kung Fu Panda 2 did even better with over $500 million overseas. Expect this to do similar business.

You might be wondering... Why did this open even lower than 2? Well, I guess that marketing didn't give audiences an incentive to come back for a third round, or maybe Kung Fu Panda overperformed back when it came out, since it was fresh and new at the time of its summer 2008 release (eight years ago, whooooooa.), and that the sequels would never top that to begin with. A lot of my pals thought Kung Fu Panda 3 looked awful from the trailers, so maybe it was marketing. Maybe it was just some general disinterest, but hey, $40 million+ is not bad!

Another hit for DreamWorks!

(Yours truly should be catching it next weekend. Things have been hyper-busy.)

1 comment:

  1. My sister thought the trailer looked bad. I thought all the recent thereatical trailers from December looked bad with this one showing the most promise.