Sunday, January 31, 2016
Shock, But No Surprise: 'Kung Fu Panda 3' Soars in China
Kung Fu Panda 3's release date, up until its opening, had been questioned by many.
Why the last weekend of January? Why a month that's generally called a "dumping ground" by people who apparently forgot that movies like American Sniper and Ride Along were big? Why any time outside of the summer season and holiday season?
I knew why. Chinese New Year!
DreamWorks initially intended to release Kung Fu Panda 3 on December 23, 2015. It had that slot all to itself until a tiny little movie called Star Wars: The Force Awakens came crashing in. DreamWorks wisely moved the picture back, but to March 18, 2016. Then they opted to move it forward to the final release date.
Sure, a lot of us Americans don't celebrate Chinese New Year, but that would've been unfair of Fox/DWA to unleash it there in January, and make us wait. So they thought, "give it to America the same day!" But they weren't so kind to parts of Europe, and other countries.
Kung Fu Panda 2, for a while, was China's highest grossing animated film with a strong $92 million take! Last year, Monkey King: Hero is Back beat that by a country mile... Kung Fu Panda 3 opened with $75 million. The 11th biggest of all-time there. DreamWorks need not worry about the stateside gross...
DreamWorks is actually getting quite a bit of the Chinese revenue given that the film was co-produced by DreamWorks' Shanghai unit in cooperation with the Chinese government. That Katzenberg, when he gets it right, he really gets it right. The film is more than all set. A one-two box office comeback punch for the moon boy studios!
Now let's hope Katzenberg, the marketing crew, and everyone involved get it right for Trolls. When Katzenberg gets it wrong, or some other higher up, things goes south... And then some! That first teaser left many animation fans cold, one of DreamWorks' own story artists took to Twitter and denounced said teaser, it was a disaster. Who wants twerking trolls? I won't be surprised if audiences outside of us fans liked it though. You never know what will please them. Something like Home looked awful to a lot of us, but... $52 million opening weekend gross. You never know.
Anyways, go DreamWorks go! Where do you think the film will end up, internationally? I think it easily breaks $600 million overall, with at least $150 million of that coming from China alone. How well do you think it'll do in the end? Sound off below!