Saturday, March 12, 2016
Hangin' On: 'Zootopia' Heading for a Strong Second Weekend Drop [UPDATE]
It looks like Walt Disney Animation Studios really, really struck a chord with their 55th...
Zootopia, which collected a good $12 million yesterday (all the while keeping the #1 spot), is heading for a roughly $48 million haul for the weekend. Some sites are thinking it'll go as high as $52 million, either way the drop will be around 35%... Which is fantastic for a movie that happened to open with a high amount. In Zootopia's case, it was a great $75 million.
Update (3/13/2015): The estimated haul is $50 million, dropping only 33%!
Update (3/14/2015): Estimates were a bit off, $51 million, 31% drop! WHOA!
With that, the picture is currently trailing Finding Nemo's unadjusted domestic gross, and I reckon it'll finish with around $310-330 million stateside. A good 4.1-4.4x its opening weekend take. Splendid for an animated movie that's not a sequel or a film based on a pre-existing IP! Disney marketing certainly played their cards right here, a complete 180 from how they handled Pixar's The Good Dinosaur this past autumn.
Could it possibly be 2016's biggest non-sequel animated film at the domestic box office? Or will Moana topple that like a big wave? I have a feeling the animals could remain supreme here, folks.
I think it could hold on, for the film has no major PG-level competition until Disney's own The Jungle Book in mid-April, and it might even have a shot at staying in the top spot next weekend. The third Divergent, Allegiant, is getting terrible reviews and the previous film had weak legs... I have a feeling their openings could be close. Let's say Allegiant putters out at $35 million, and Zootopia holds ridiculously well and makes around that amount. I think that could happen! Batman v Superman will indeed bump it off a few points come March 25th, but it'll still hang on. Again, word of mouth is rock-solid. I think this one will continue to surprise.
Now, it's doing even better overseas. Already sitting at $89 million in China ten days into its release there, Zootopia is the studio's biggest film in that country, topping Big Hero 6, which collected $83 million in its entire run! Now all it needs to do is outgross Kung Fu Panda 3's stellar $153 million haul and become the highest grossing animated film in China! Not sure if it can do that, but the performance is really something to write home about.
Performing well in other countries like Russia and Mexico, it still has a few markets left to open in, such as... Let's see... The UK, Brazil, and Japan. With over $200 million overseas already, it's all set. How high it goes around the world, who knows. I'm thinking the picture finishes with over $300 million here, takes in around $450 million overseas, and gets close to $800 million worldwide. Bigger than Big Hero 6, and disregarding Lion King's re-release totals, the second highest-grossing Disney Animation film of all time.
Forgive the pun, but... It's a real animal at the box office right now.
How do you think it'll do in the long run?