Wednesday, June 8, 2016

Disney Sets Sail: 'Moana' Teaser Poster Debuts, Teaser Trailer Debuts Sunday


Disney's marketing department is finally hitting the high seas...

They have kicked off the Moana marketing campaign with a lovely teaser poster that emphasizes the ocean - which has been described as a character in itself...


I love it. I also love that isn't like the American posters for Tangled and Frozen, both released and marketed during Disney's phase where they absolutely had to cater to 6-12 year-old boys. I have to give it to Disney, they didn't listen to market research or focus groups or dumb conventional "wisdom" this time, Moana kept its title and I wouldn't be surprised if the trailers play up the princess and musical elements. All they needed was a little ice-breaking to learn that lesson...

Anyways, the poster simply gives off a high seas adventure vibe, making it look epic. I especially love the color work here. Now, The Rock himself has confirmed that the long-awaited teaser for this film will be debuting on Sunday.


Well how about that?

As I've said before, it's very possible that the teaser could be another funny skit and not something that gives you a good idea of what the movie is going to be like. Or maybe not... Maybe with Frozen's success in mind, the marketing will have the teaser be a part of a musical number, or something that's big and epic... Or maybe, just maybe... They'll pull a Lion King with it.

What do I mean by that?

The very first trailer for The Lion King was the whole 'Circle of Life' opening. You're in the theater in, say, fall 1993 and you were eagerly anticipating Disney's next after the powerhouses Aladdin, Beauty and the Beast, and The Little Mermaid. Or if you were in the know, all three of those plus The Rescuers Down Under. Anyways, you're in the theater, you haven't seen anything from this film, and the very first thing you see is this...


... And the very first thing you hear is the loud chanting of "Nants Ingonyama!"

Imagine if Disney did just that with the Moana teaser, have it be the film's opening musical number. The whole thing... I can imagine that move getting crowds hyped.

Will they, is the question. They could, or they could just do another cute skit that's akin to the ice lake shenanigans of the Frozen teaser. If they do just that, don't fall into the trap that other Internet folk fall into: Don't assume the movie's doomed, don't assume it's going to be shovelware, don't assume anything... A teaser is a teaser, and in those cases, they are no indicator of what the movie is going to be like. This is 21st century animation marketing 101... Tangled and Frozen anyone? Remember how horrified people were when they saw those teasers?

Whatever it is, I'm just ready to see completed animation from this film.

What do you think the teaser will be like? What do you think of the poster? Sound off below!

6 comments:

  1. I kind of imagine this gorgeous 30 second montage of the previous princess films followed by beautiful scene of Moana and Maui sailing the seas.

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  2. Ok, so I love the poster so much. It looks gorgeous.
    HOWEVER, I fear this can be its downfall.....
    Remember how Disney marketed The Princess and the Frog as the epic return-to-form princess movie with a female protagonist of color directed by directors of Aladdin and Little Mermaid? And look how that turned out?
    This feels like it might go the same route. I HONESTLY HOPE IT DOESN'T. And all the similarities between Zootopia-Moana and Lion King-Pocahontas is a bit scary as well (I mean, a supposedly B-list animal film becomes super successful while the supposedly A-list princess of color movie debuts next. And Pocahontas turned out to be Disney's very downfall).
    So all this Pocahontas and Frog similarities scare me a lot...

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    1. I honestly think it's going to be fine.

      A) Without getting too specific, 'The Princess and the Frog' was doomed the minute the concept art for an early version of the film went up in 2007 and was met with a lot of controversy, controversy the media/press ran with - because that's the norm. Even after Disney changed all the things that were met with opposition, it was probably too late and the ho-hum marketing didn't help make the movie look good to audiences. 'Moana' on the other hand has been met with little, if not any controversy - the response all around seems very open and enthusiastic. At least I hope, but it doesn't seem like it's rubbing anyone the wrong way like PATF did. Now we just need the marketing to make the movie LOOK good to the average moviegoer, like how the marketing for 'Tangled'/'Frozen' did.

      B) 'Pocahontas' wasn't liked by many audiences (it's certainly not a good film, far from it), and despite a fine opening weekend gross back in 1995, the legs weren't all that good - hence the lower gross. 'Moana' is probably going to be a good quality film that audiences will like, it doesn't look like it's going to commit the sins 'Pocahontas' did.

      It's good to be a bit skeptical though, but I honestly think this film is all set - box office-wise. We shall see, come Thanksgiving week.

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    2. I really hope you're correct....
      Meanwhile, enjoy this sneak peak gif of Maui, WHERE HIS TATTOOS MOVE ON HIS CHEST!!!!
      http://disneymoanas.tumblr.com/post/135925620974/first-look-at-maui

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    3. I think the film will close near to $700 million. I really didn't expected Zootopia to gross 1 billion, let's see if Moana surprise us.

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  3. Forgive me if this is repetitive, but I hope it's a box office hit.

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