Disney's marketing department is finally hitting the high seas...
They have kicked off the Moana marketing campaign with a lovely teaser poster that emphasizes the ocean - which has been described as a character in itself...
I love it. I also love that isn't like the American posters for Tangled and Frozen, both released and marketed during Disney's phase where they absolutely had to cater to 6-12 year-old boys. I have to give it to Disney, they didn't listen to market research or focus groups or dumb conventional "wisdom" this time, Moana kept its title and I wouldn't be surprised if the trailers play up the princess and musical elements. All they needed was a little ice-breaking to learn that lesson...
Anyways, the poster simply gives off a high seas adventure vibe, making it look epic. I especially love the color work here. Now, The Rock himself has confirmed that the long-awaited teaser for this film will be debuting on Sunday.
#MOANA EXCLUSIVE: This SUN I'm excited to share the spectacular visuals behind this movie w/ the 1st teaser trailer. pic.twitter.com/ouEnFvRqbv— Dwayne Johnson (@TheRock) June 8, 2016
Well how about that?
As I've said before, it's very possible that the teaser could be another funny skit and not something that gives you a good idea of what the movie is going to be like. Or maybe not... Maybe with Frozen's success in mind, the marketing will have the teaser be a part of a musical number, or something that's big and epic... Or maybe, just maybe... They'll pull a Lion King with it.
What do I mean by that?
The very first trailer for The Lion King was the whole 'Circle of Life' opening. You're in the theater in, say, fall 1993 and you were eagerly anticipating Disney's next after the powerhouses Aladdin, Beauty and the Beast, and The Little Mermaid. Or if you were in the know, all three of those plus The Rescuers Down Under. Anyways, you're in the theater, you haven't seen anything from this film, and the very first thing you see is this...
... And the very first thing you hear is the loud chanting of "Nants Ingonyama!"
Imagine if Disney did just that with the Moana teaser, have it be the film's opening musical number. The whole thing... I can imagine that move getting crowds hyped.
Will they, is the question. They could, or they could just do another cute skit that's akin to the ice lake shenanigans of the Frozen teaser. If they do just that, don't fall into the trap that other Internet folk fall into: Don't assume the movie's doomed, don't assume it's going to be shovelware, don't assume anything... A teaser is a teaser, and in those cases, they are no indicator of what the movie is going to be like. This is 21st century animation marketing 101... Tangled and Frozen anyone? Remember how horrified people were when they saw those teasers?
Whatever it is, I'm just ready to see completed animation from this film.
What do you think the teaser will be like? What do you think of the poster? Sound off below!