Monday, September 26, 2016

Box Office Report: 'Storks' Flies Low, 'Kubo' Lingers, 'Wild Life' Dead


Results are in, Warner Animation Group's second didn't quite soar.

However, Storks is far from doomed. The movie only cost around $70 million to make, as it was done by Sony ImageWorks in Vancouver. WAG's projects aren't animated in-house, hence their name: Warner Animation Group. The Lego Movie was a co-production between Animal Logic (also out of town) and a few other houses, while the upcoming Smallfoot will mostly be done at Sergio Pablos' Madrid studio. Smart strategy, but...

Why did Storks not open much higher than $20 million? Warner didn't seem to put much effort into marketing this one, methinks, putting all the love into Suicide Squad. Understandable in a way, if they were so disappointed with how Batman v Superman did ($872 million, in this day and age, is a disappointment... Because of an astronomical high budget and marketing costs... Let that sink in...), they were absolutely banking on the villain team-up to save them from an overall lousy year. Storks was much lower budget, so they probably figured a ho-hum campaign would be enough for it.

Anyways, $140 million is double the film's budget, should make that worldwide and should be all set. I'm confident it won't flop. It doesn't have much family competition up until Trolls hits, so it should do the usual multiplier for an animated family film. Word of mouth seems good, so we'll see how high it flies from here on out. As long as it's profitable, no worries, but c'mon WB. You coulda put more oomph into the non-Lego movie. Heck, you've felt The Lego Batman Movie's presence (which is opening in February, no less) more than Storks'. I know, I know, not every animated film is meant to pull those huge numbers out of a hat, regardless of their quality. At least WB was smart in not making this some $100 million-costing goliath. They'll win in the end.


Kubo and the Two Strings hangs in the top 10, losing 500+ screens, dropping 56%, and landing at $45 million domestically. Worldwide, it has collected $58 million, still quite below the other LAIKAs, but a few countries just got the picture, and quite a few more markets are left. Can it at least crack $100 million worldwide? We shall see.

The Secret Life of Pets still has some staying power, landing ahead of later films like Sausage Party and The Wild Life. Fell 45%, is now at $364 million domestically and $820 million worldwide. Hit-makers, Illumination's folk are. Watch Sing really soar this holiday season.

Sausage Party fell 52%, as it slowly crawls to the big one oh oh. $96 million here, $122 million everywhere. The Wild Life lost over 1,400 screens and dropped a massive 85%... Its third weekend. Curtains. No matter, the Belgian picture is at $29 million worldwide, it has doubled its tiny budget. Distributor Lionsgate will probably dump Rock Dog like this as well, come late February.

What say you?

3 comments:

  1. About that last bit, what would your reaction be if Lionsgate actually put some marketing effort into Rock Dog?

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  2. I made this chart on The Numbers comparing Storks with Open Season, another movie released at a similar date with a similar opening weekend.
    http://www.the-numbers.com/movies/custom-comparisons/Storks/Open-Season-(2006)
    What do you think from looking at it?

    ReplyDelete