Ever since it was announced that Lionsgate picked up Reel FX's Chinese co-production Rock Dog for distribution in the US, some wondered when a trailer would drop...
Now one is here, and the film is still on track to open in late February of next year... Judging by this scattershot trailer, this looks like another one that Lionsgate is going to toss off.
It's weird because the first half, while a bit noisy, does a decent job at giving you the gist of the story. I was always interested in this picture because it looks to be a sort of The Gods Must Be Crazy-like story set in an all-animals version of our world, taking place in a Chinese village that's akin to an Amish community, and how one of its own ventures off into the modern world. Reel FX did the animation work, while this is mostly a Mandoo Pictures/Huayi Brothers film.
Lionsgate, however, has a history of dumping animated movies in theaters. They manage to get them wide, 2,000+ theater releases... But their marketing does little to sell them. It isn't just because of quality, they did this to Aardman's Shaun the Sheep Movie last year, and that had one of the highest scores of any movie released last year. Completely. Dumped. It. They've always been unsuccessful with feature animation, whether it's picking up less-than-desirable flicks or doing nothing with decent ones.
Anyways, at least we're getting this feature on the big screen. It looks stronger than Lionsgate's other non-Shaun movies, and I like the premise, so hopefully it's pretty decent. Sadly, due to theater politics, it bombed in its home country. I don't see it doing any better here.
What say you?