Sunday, February 26, 2017

Amped Up: Another Spot for 'Cars 3' Surfaces


If the teaser, the US poster, and the extended version of the teaser didn't already spell it out... Pixar is apparently really sorry about the direction they went for Cars 2...

This new preview of the film, dubbed an "extended look" (though I'm sure it'll unravel in theaters, because that extended teaser shown during the National Championship is currently playing before Lego Batman and was spinning before a few other movies), is no different from its predecessors.


Again... No Mater, no humor whatsoever, just racing, racing, racing. The tone is pulse-pounding and intense, it's emphasizing the heck out of the fact that it's not going to be anything like Cars 2. It's almost like a loud apology... I think they get it. Heck, I'd laugh out loud if halfway through the finished movie, Lightning tells Mater, "Mater, we've been through this. That spy stuff was all just a dream!"

I'm not sure if this kind of marketing will really work in the film's favor or not, but I like the way they're presenting it... Now a little more dialogue and some story in the next full trailer, that would be cool.

Anyways, they finally hint at the late Doc Hudson's role in the film, though the trailers are seriously lacking new face Cruz Ramirez. The trailer also confirms that the crash takes place at night, which I already knew because I saw the leaked clip from the presentation at the International Auto Show in Detroit. Oh, and finally... The film's logo and not, ya know, "Summer 2017" on top of the film's signature hood ornament.

Yes, it looks good. The sequel we should've gotten, and I say that as someone that didn't mind Cars 2's silly spy stuff.

What say you?

2 comments:

  1. Wow! Disney marketing must have really learned from The Good Dinosaur! Do you think we might get a Coco teaser with Beauty and the Beast?

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    1. I hope so! But something tells me they'll wait till 'Cars 3' to unleash 'Coco' teaser.

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