At last, a trailer for Blue Sky's new animated picture is out!
Ferdinand is based on the classic children's book that was first published in 1936. Walt Disney himself adapted it into a solid animated short two years later, this Blue Sky adaptation happens to be the first feature-length film take on the story. Rio director Carlos Saldanha is at the helm. It also has two co-directors attached, four writers, and a long-list of producers... Paul Fieg (Bridesmaids, Blue Sky's own Peanuts Movie) being one of them.
I have to say... This was a pretty decent trailer!
It was refreshingly quiet, quieter than most American trailers for animated movies that is. No ping-ponging, no noise, surprisingly it's quite calm. It introduces the titular bull with no fuss, it hints at the picture's more emotional side, the montage set to the song is pretty good, and the china shop gag is actually a lot of fun. If we are to believe Mythbusters, a bull would likely navigate a place like a china shop with precision. It was cool to see them play with that gag here.
Yes, I am more curious now. It looks like a potential dark horse, ermm... Dark bull? Anyways, I hope it fares well this coming holiday season. 20th Century Fox apparently thinks this thing can do well as counter-progamming against The Last Jedi, let's just hope the budget wasn't much higher than usual $90-100 million Blue Sky usually spends on their features, and let's hope the overseas markets are charitable if the film comes up short in the domestic market.
What say you?