Wednesday, March 29, 2017

More The Merrier: Second Teaser/Short for 'Coco' Arrives

Well how about that? Another look at Pixar's upcoming original story Coco has been released!

A sort-of teaser/short film, it's a fun watch. There's lots of classic cartoony slapstick here, though I wonder if the movie itself will have that kind of humor. Maybe, maybe not.

Now this was actually shown in other countries. Someone leaked it onto YouTube (it was a recording in a movie theater, and it was in Spanish) a couple weeks back when the American teaser was released, so it's cool to see that Disney's marketing and Pixar have released it here.

Just a month in, and this campaign is pretty strong so far. Definitely a real 180 from how they marketed The Good Dinosaur, which like Coco, was a fall release in 2015 that came off the heels of a summer Pixar event - Inside Out. Coco is the fall Pixar movie this year, Cars 3 is the summer release. Looks like the same mistakes won't be made again.

Now, will they attach this to something in theaters? The next family-friendly Disney release is the Disneynature film Born in China, it could show up before that, but there's already a great teaser out so maybe not. Or maybe they'll combine the two, for Cars 3's first extended look combined the teaser and new footage. (And that "extended look" is rolling in theaters, I catch it frequently at the theater I work at.)

Who knows what they'll do.

UPDATE: I'm hearing it was shown before Beauty and the Beast. I didn't get to catch the preview reels for that at work.

What did you think of the short?

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