Friday, March 10, 2017
The Party Starts: Teaser Poster for 'Coco' Debuts
With its teaser debuting next week, a proper poster for Pixar's new original tale Coco is here!
It's a pretty interesting teaser poster. I love all the little hints at the story and such: The guitar, the flying petals, and the skeleton petting the xolo - appropriately named Dante. It definitely shows what kind of picture we're in for.
The teaser trailer is confirmed to be around a minute and a half long, and could quite possibly be the compilation of footage D23 attendees saw back in August of 2015.
Pixar and Disney marketing are going about this one differently...
This year marks the second year ever where Pixar released two pictures. 2015 was the first, and the placement was the same. One movie in mid-June, the second during Thanksgiving. In 2015, Inside Out was the June title and The Good Dinosaur debuted during Thanksgiving week. This year's models are Cars 3 and this.
So, 2015... Disney marketing began the campaign for Good Dinosaur in June of that year, did a teaser and a few trailers, some TV spots, some other stuff... It was an unusually sparse and vague campaign for a Pixar film that ended up sinking the overbudgeted film on opening weekend. From the looks of it, I think they'll treat Coco as more of an event, for Good Dinosaur was honestly kind of a hard sell, being a weirdo minimalist Western that starred cartoony-looking prehistoric beasts. The more I think of it, the weirder it is... For a Pixar movie, even! Coco has Day of the Dead, music, timely elements, and a lot of other cool stuff.
To me it just seems like a bigger movie. The teaser coming this early makes me think they're actually prepping this one to be a holiday season smash. I didn't sense that confidence with The Good Dinosaur's marketing.
But what's also weird is that many of the recent Walt Disney Animation Studios hits - all of these particular ones being November releases - didn't have this kind of rollout, either. All of Disney Animation's November releases since 2010 have had their marketing campaigns begin in the Junes of their respective years. Yes, even billion dollar smash Frozen! Again... March, for a November animated release - WDAS or Pixar - I think indicates confidence... And there's a whole other Pixar movie opening before this one, too.
Now I'm not saying this is the next Frozen in terms of the box office, I just think it'll be a hit and Pixar will have greater success this year than they did in 2015.
Anyways, I'm excited for the teaser. What do you think of the poster?