Saturday, April 8, 2017

Baby Beats Blue: 'Boss Baby' Tops Weekend, 'Smurfs' Opens Softly

Probably inconceivable back in October, DreamWorks' The Boss Baby may just secure the top spot on its second weekend.

Facing a pretty good-sized dip, the DreamWorks comedy is expected to take in around $25 million off of a $6 million Friday haul. Now that's a roughly 47% dip, but it would have it narrowly beating out Beauty and the Beast, which has entered the fourth weekend of its run.

That puts the picture on par with Home at the moment. That opened with $52 million and sank 48% on its second weekend, it too was a late March release. If The Boss Baby follows its trajectory, it should finish up with around $170 million domestically. Either way, it's going to be a domestic hit for DreamWorks. Now we shall see how the overseas grosses add up.

Smurfs: The Lost Village, Sony's all-animated restart of the Smurfs movie series, was no match for the baby. Opening soft with $4 million yesterday, projections have it at $13-14 million. A little lower than what The Smurfs 2 took in on opening weekend back in summer 2013. Given slightly better critical reception than its hybrid predecessors, Sony probably isn't worrying - the film is one of their cheapest to date. I'm hearing nothing but mixed things, but the consensus is basically "It's better than the hybrid movies." Some are saying it's pleasant and fun, others are saying it's mediocre and run-of-the-mill.

The film cost $60 million, and looks quite amazing on a budget that size. Shows that not every computer animated movie has to be this gargantuan $100-million production. Sony Animation has shown that time and time again, as has Illumination and other houses. The previous hybrids cost around $100-110 million to make, each... The second film's $347 million worldwide gross against that was what lead to this reboot.

So what went wrong? Audiences probably got tired of the schtick when Smurfs 2 was coming out, and didn't think this looked much better. I certainly had my doubts, instead of a fun adventure that respects the actually decent Peyo comics, it looked like a typical "kids" movie with forced "adult" jokes (haha, a Smurf is kicked in the groin!) and noise and such. Maybe the movie isn't just that, I don't know yet, but marketing can make something - regardless of how good or bad it may be - look crumby. With a smaller opening, it could still be pretty leggy.

Worldwide, it just has to top $150 million (2.5x the $60 million budget), which I think it will do with ease given the blue creatures' origins.

Your Name., in its limited run, debuted with $627k. Looks like it'll have a solid opening for an anime film. Hopefully it gets some traction...

UPDATE (4/10/2017): Totals are in...

The Boss Baby tops all at $26 million, down 47% from last weekend. This is looking at a Home run, pun shamelessly intended.

Smurfs: The Lost Village might've landed at #3, but took in $13 million - as expected - over the weekend.

Your Name. took in a solid $1.6 million. A wee bit below the $1.8 million Dragon Ball Z: Resurrection 'F' took in back in 2015, but I'll take what I can get. It isn't playing near me, unfortunately.

Sing still sings worldwide, now at $620 million. Moana is a few steps ahead at $634 million.


  1. According to Box Office Mojo, Spark is supposed to only play in 350 theaters. Smurfs may be underperforming, but Spark is unlikely to even make a blip on the radar at this point. I wouldn't be surprised if it makes less than $1 million on its opening weekend.

    1. Dang! Them sleeping on it makes even more sense now.