Friday, April 21, 2017

Hopping Ahead: Next Year's 'Peter Rabbit' Moves from March to February

Looks like Sony's bunny flick will be opening earlier than expected.

The first-ever theatrical feature-length adaptation of the classic Beatrix Potter book series, Peter Rabbit is a live-action/photoreal CG hybrid movie that's mainly being done by Olive Bridge Entertainment and Animal Logic. It's likely that the picture will be billed as a Sony Pictures Animation film when its first teaser hits, similar to how Goosebumps was handled back in fall 2015.

It was slated for a March 23, 2018 release for a long time... Now it's set to open on February 9, 2018.

That spot is currently occupied by Warner Animation Group's Smallfoot. I reckon Warner Bros. will move the bigfoot movie soon, and it would make sense because they've been super hush-hush on it. Well, that March 23rd slot is now open... Before anyone brings up Blue Sky's Anubis, I doubt that film even exists at this point. No director, no info for like two years, no talk about it in Fox's animation consumer report - which mentioned 2019's Blue Sky title, Pigeon: Impossible - from a year ago. Now true, they were super-quiet on Ferdinand as well, but at least we heard things about it in the years leading up to the teaser release. If Anubis does exist and *will* come out on 3/23/2018, maybe Smallfoot could move to late summer/early fall, but would that put it too close to S.C.O.O.B.?

Anyways, the Peter Rabbit move is probably smart. It's not an Easter story, so it doesn't have to be released at the end of March. You may have noticed, but I am not tracking this movie as much as others, because it's - from the looks of it - a live-action project with hyperreal CG'ed bunnies a la Paddington. It could be a decent adaptation, it has a strong cast, but I have reservations about stories like these being done in live-action/CG. All-animated would be nice, or - in an unrealistic scenario - a traditionally animated film resembling the original book illustrations.

What say you?


  1. "Would that put it too close to SCOOB?"

    You know, I always thought that it could potentially get pushed back to 2019 for the 50th anniversary of 'Scooby-Doo, Where Are You?'

  2. Personally, I don't think there's a need for this project to be 2D. I mean, look at Peter Rabbit. He looks like he did in the picture book.