Saturday, April 1, 2017

No Fooling: 'Boss Baby' Flies This Weekend

Fox and DreamWorks' marketing teams must've done something right...

The Boss Baby collected $15 million for its opening day, which could translate to a $50 million+ opening weekend gross. Basically, it's the next Home for the studio. Few had hopes for Home, projections had it in the mid-to-high 20s, low 30s at best... Then it dashed out of the gate with $52 million. Will The Boss Baby equal that? Top it? Or land somewhere below it?

Either way, it's thankfully not another flop for DreamWorks. As much as I don't want them to be rewarded for movies like these, I don't want to see animators get put out of a job. Even more surreal, it looks to top juggernaut Beauty and the Beast on the charts.

I'm honestly not surprised.

I know the theater I work at is just one theater out of 4,000+, buuuut... I'd say 90% of the customers there have all reacted positively to the posters and displays that we have. Things like "We gotta see that Baby Boss movie!" It kept making me think... "You know, this may not be a flop."

This is the fourth post-fallout success in a row for DreamWorks. Whether it was the marketing chief switch at the studio or not, they've been on steady ground. Home, Kung Fu Panda 3, Trolls, now this. Captain Underpants is the last Fox-distributed DreamWorks movie, and being an outsourced film, I don't think too much will be riding on its back.

UPDATE - Monday 4/3/2017

$50 million. Not too shabby. Quite a few millions above Kung Fu Panda 3 and Trolls, and just a little behind Home. With little family competition until the summer, I think Boss Baby should be fine. 3.0x multiplier at the minimum, which would translate to a $150 million domestic gross.

Consequently, The Lego Batman Movie lost over 800 screens, dropped 64%, and collected $750k for the weekend. It now sits at $172 million domestically and $297 million worldwide.

No big changes for Sing and Moana domestically, the former is at $614 million worldwide and the latter is at $628 million. Moana is now coming up on Big Hero 6's worldwide gross. Rock Dog lingers. Rose 11%, but it doesn't matter, the pic is still at $9 million stateside and about the same amount overseas.


  1. This is awesome! I imagine the theater will be crowded when I go see tomorrow.

  2. I think Alec Baldwin playing another certain Boss Baby on SNL also helped making it more attractive to audiences ;)