Sunday, April 16, 2017

Weekend Box Office Report: Easter Dips

Not quite a fruitful weekend for animation, considering the holiday and all...

Second place. The Boss Baby. Dropped 41%. Home did way better that weekend, so it looks like The Boss Baby will end up somewhere in the low-to-mid 160s, which is still pretty good. Worldwide it sits at $238 million, it is out everywhere now except in Kuwait and Poland. I guess it'll be another $300 million+ worldwide grosser for the studio. I wonder if they'll view it as a pass or a flop.

The little blue guys got hit even harder. Smurfs: The Lost Village fell 50%, an unusually big drop for an animated film on its second weekend. So much for taking advantage of that Easter timeframe, eh Sony? Domestically it's at $24 million and worldwide it's at $95 million. The last three markets are China, India, and South Korea. Could it triple its $60 million budget? Who knows, but I reckon the juice has run out and Sony might move onto other things.

All the way down in 24th place is ToonBox's Spark: A Space Tail. A movie that was completed in early 2016, screened to an audience at a film festival just about a year ago... Open Road Films sat on it, didn't ink a release date for a long, long while. Then they did, but didn't promote it. A trailer came out just a matter of weeks ago, and then it turned out that they had no use for it. It was dumped in a little over 350 theaters this weekend, not screened for critics, and the few reviews that seeped onto Rotten Tomatoes are pretty... Well... Unkind.

Makes me wonder how they'll handle Blazing Samurai and Arctic Justice: Thunder Squad, both of which are set to open next year and also don't carry any concrete release dates at the moment.

It opened with $112k. What was the point of even releasing it theatrically? Quite something, how an inoffensive, arguably DTV-grade picture like that can get a release this size while truly great works of animated art have to settle for tiny amounts of theaters. I was very curious about this picture for a long time, then the trailer showed up and while I didn't dislike what I saw, I did see that it was just another pic aimed at the roughly 6-10 set.

Sing and Moana still roll in some venues. The former: $270m DOM / $621m WW. The latter: $248m DOM / $637m WW.

GKIDS gave My Entire High School Sinking Into the Sea an expectedly tiny release. $15k from 3 theaters.

No update on Your Name. yet.

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