Wednesday, June 14, 2017

Release the Bull: Full Trailer for 'Ferdinand' Debuts

A new trailer for Blue Sky's holiday season picture is here...

I quite liked the teaser for Ferdinand, and unfortunately, this full trailer was something of a disappointment...

Typical American animated movie trailer. Noise and ping-ponging. If you're new here, that's how I often describe these things.

There are hints of an emotional story about Ferdinand being taken away from his family farm and being forced to do something he doesn't want to do in this trailer, but the rest of it looks like a generic cartoon comedy with dialogue that alternates between witty and something written by 8-year-olds. (Seriously, that bit with the stallions!) What we're seeing here is a big contrast from the look of the new poster, which teases a more heartfelt tale and not a zany comedy. That said, I got a few chuckles out of the last half of the trailer, so let's hope the whole movie is more like that.

Also, is it just me? Or does it look a little too frenetic? Seems like a lot of "animals doing human things and getting into a whole bunch of trouble" sorta stuff, kind of like Dory and Hank driving the truck in Finding Dory's rather silly third act. Well, I can see it working more here because the film looks like it'll be cartoonier like two flagship Blue Sky movie franchises: Ice Age and Rio.

Anyways, I'm still interested because I'm used to animated movie trailers being this way. Perhaps the bits I didn't care for are just a few fleeting moments and that the rest is actually solid. Wreck-It Ralph's trailer, for instance, devoted a whole spot to the Hero's Doody joke... And it was just one lame gag in the middle of a near-perfect script. Even before that movie, Tangled's marketing taught me quite the lesson seven years ago. Marketing can really misrepresent a movie.

There's another new poster, and I kind of like this one better because it's very retro. Almost looks like something of the 1950s...

What say you on this trailer?

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